Web Designing - Breeder’s Book
AESTHETICS MEET FUNCTION
UI/UX FOR STARTUPS
Breeder’s Book is a horse stable management platform
Breeder’s Book is a horse stable management platform designed to simplify daily care, training schedules, and medical tracking for breeders and stable owners. The website offers features like horse profiles, feeding routines, health records, and task assignments. The UI/UX focuses on clarity, ease of use, and mobile responsiveness for on-the-go access. A natural color palette and intuitive layout enhance usability while maintaining a professional feel. User research shaped the design, ensuring it meets the practical and emotional needs of equine caretakers.
What's my thinking on this project As the UI/UX designer
I led the homepage design from wireframes to final mockups. I focused on communicating HumanEra’s brand philosophy and AI ethics, while ensuring high conversion performance through prominent CTAs, visual storytelling, and animated characters.
The design follows a human-centered design principle with a clear information hierarchy, soft grid patterns, and emotional resonance. It’s more than a landing page — it’s a manifesto for the future of AI made for and by people. AI as a partner in human evolution, not a replacement.
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Year
2023
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Client
Breeder’s Book
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Services
UI/UX Design, Web Design
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Project
Horse Stable Management
Description
Breeder’s Book is a horse stable management platform designed to streamline daily operations for breeders and caretakers. The goal was to create a digital tool that simplifies tracking of horse health, feeding schedules, training routines, and staff tasks.
I focused on building a clean, intuitive interface accessible across devices. Key features include horse profile dashboards, reminders, and activity logs. The UI uses calm, earthy tones to reflect the natural environment of stables.
This project showcases my ability to design user-centered tools that balance functionality with a warm, trustworthy visual identity for niche industries.
